Reviews, accurate business information, and social media activity impact a business's reputation and influences whether a consumer decides to do business with them. Businesses need a way to manage all of these factors in a scalable way.
With Reputation Management, you can keep on top of online activity affecting the reputation of a business, including reviews, listings, and social media, helping you make expert recommendations, and provide proof-of-performance.
- Compile reviews from dozens of sites so you can easily see what’s being said about a business online.
- Improve search rank by identifying online business listings that are inaccurate or missing from essential directories and online listing sources.
- Monitor where a business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
- Use competitive benchmarking to see how a business stacks up to the competition on social media outlets and local search.
What is reputation management?The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
What is presence management and how does it help local businesses?Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.
Why is online review monitoring important?With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.